Most toys can teach a child something, but these toys have learning at their core. Children will learn when they are having fun and are engaged with what they’re doing. You won’t find hot-housing products here, just ideas that will help your develop through fun activities that won’t seem like learning at all!

Introducing children to letters and numbers, shapes and colour through play will give children a headstart in understanding their world, but development is about the whole person. Try to avoid hot-housing your children, learning through play is by far the most effective way of promoting positive development in all aspects of children's lives.

Helping children settle into school is important for their long term academic success - activities which build confidence and help children reinforce what they're learning can really help a child's progress at school, but don't forget to foster children's love of learning through seeminly fun frivolous activities - it's all learning.

Preparing for and starting secondary school can be daunting for children. Products that help children feel confident about themselves and their abilities will smooth the transition and make things easier for everyone. Children are more able to understand comlex and even abstract throught so strategy and logic activities as well as those that promite unserstanding of the way the world works are all really appealing to older children.