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About my2frontteeth

Since launching the site, the question I’m most commonly asked is ‘How do you make any money out of it?’. Here’s some background information on how we work.

What is the ethos behind my2frontteeth.co.uk?
My 2frontteeth.co.uk is an offshoot of FUNdamentals. Fundamentals was set up in 2004 by Dr. Amanda Gummer with the aim of improving the chances of children developing into happy, healthy, well-balanced adults. Fundamentals has a number of divisions, the first of which was research for toy companies. It is on the back of this research that Amanda realised that there are a lot of great products there are for children, but also that there is quite a lot of rubbish too. Most products fall somewhere in between and are neither the best or worst toy, but they are not made the most of (e.g. because they are marketed at the wrong age group). The marketing agencies do such a great job that it is difficult to tell the difference between what will be a 5 minute wonder or a firm favourite. This site should help cut through the marketing hype and will only recommend products which are developmentally appropriate for the age group as well as being enjoyable and fun to use. We are not only interested in toys and games, but will also recommend outings, charitable donations and membership subscriptions should we feel that they would be beneficial to the child.

The most important thing to understand is that My2frontteeth.co.uk has no advertising and the basic present advice is completely free. As there are no corporate paymasters, everything that is written is unbiased, objective and free of outside influence. Anything that is on the site is here because it helps people make good decisions about products they buy for children.

How does the site make money?
The first month was treated as a non-revenue-generating pilot study to make sure that when we did start properly, the site was exactly as we wanted it. With feedback from the pilot study, we realised that the demand for the service was huge and we need to be able to offer people a more complete service so we will soon be introducing the ‘buy, wrap and send’ service as well as a more detailed present advice service. Both of these will be charged for as they take a significant amount of time.

Suggestions are made purely from a ‘what are the best products for this child?’ stance, and revenue generation is simply not considered. Once recommendations are made one of the team has the job of seeing if an 'affiliate link' to the retailer can be found, to replace the normal link. Affiliate links are links which generate revenue if they're clicked. For example we have an affiliate link to www.mailorderexpress.com so we get a percentage of the profit from the products consumers buy when using the link. It is likely that the products are available from other online retailers and in the high street, but as we can’t list everyone, we list those with whom we have an affiliate arrangement. There is nothing to stop you from taking our advice and going to shop for it elsewhere.
There are also products that are only available from outlets with whom we have no affiliate arrangement, but that won’t stop us from recommending them.

If a link is affiliated, it has a * by it. The affiliate agreements work in a variety of ways. They can be a payment per click, per user, per purchase, or a combination of them all.

The other way in which the site generates revenue is by providing evaluation reports for suppliers of children’s products. Companies are welcome to send us products which we will review. If we like them, we will bear them in mind for recommendations. Companies can then purchase a copy of the evaluation report. Samples sent to us are donated to local schools and charities. We also spend a lot of time carrying out our own evaluation and so we recommend products from as wide a range of suppliers as possible.

Disclaimer:
FUNdamentals is not responsible for the safety of any product recommendation received via the my2frontteeth website. All products should be carefully checked for faults and used according to the manufacturer’s instructions.

Data Protection:
No personal details will be passed on to any third party. There is the option on the recommendation email for the address to be added to a distribution list for future advertising and research purposes. At any date subsequent to this, the email address will be deleted from the list on receipt of an email requesting as such sent to remove@my2frontteeth.co.uk.

Telephone numbers are only stored until the request has been completed and are only used in case of email failure.

Children’s names are never requested and if provided would be immediately deleted from any correspondence.

Dr Amanda Gummer PhD, BA Hons(psych), PCHE